Work that works.
We strive to make work that’s smart, effective and beautifully executed. Judging by the number of awards we’ve won and the client accolades we’ve received, we’re doing a pretty good job.
Michigan Secure
To spread the word about the state of Michigan’s new mobile security app, we relied on an important truth—people love their devices. Deeply.
Kent County Health Department
How do you get teens to pay attention to an important, potentially life-saving message? You hijack their eyeballs with a humorous, attention-grabbing social media campaign.
Michigan Gaming Control Board
The legalization of gambling in Michigan brought along with it an onslaught of pro-gambling advertising. To combat that onslaught and warn the public about the potential dangers of gambling, the Michigan Gaming Control Board turned to King.
Veterans Affairs
Veterans Affairs offices around the state were frustrated—their marketing efforts weren’t getting through to veterans. So they turned to us. We developed the We Get Vets, We Help Vets campaign, which spoke to veterans in a brand new way, speaking their language, and driving home the message that no one knows veterans better than their local VA office.
The closer you look,
the better the work gets.
The closer you look, the better the work gets.
Take a look at a few of our recent case studies and see for yourself how great work gets great results.
A New Brand
Coastal Ventures
The Problem: How do you help build trust and confidence in a brand new organization? The Solution: You start with the right branding.
Help Is Here
Genesee Health System
Our multi-media campaign is helping Genesee Health System gain recognition in their community and addressing the mental health crisis head-on.
100 Years of Shade
BH Awning
To celebrate their 100 year anniversary, BH Awning wanted a campaign that was as attention-getting as their awnings. We came through in flying colors.
KCHD: DUI Awareness Campaign
Everyone knows not to drink and drive. But the Kent County Health Department wanted to make sure that young people knew not to drive under the influence of ANY substance.
Michigan Department of Corrections
Faced with over 800 open positions, the Michigan Department of Corrections desperately needed a recruitment campaign. But we knew the key to getting applicants wasn't just getting the word out—we needed to raise the perception of a career at MDOC.
Library of Michigan
After five years of working with the Library of Michigan, our relationship continues to grow. Developing branding, marketing, educational resources and more, we’ve turned our clients at the Library into some of our biggest fans.
Southwest Michigan Behavioral Health
With the amount of gambling growing within the state by leaps and bounds, Southwest Michigan Behavioral Health needed to get the word out—betting can be fun, but you need to be careful. This attention-getting campaign did just that.
