CASE STUDY
100 Years of Shade
AGENCY: King
CLIENT: BH Awning
BH Awning has been providing premium, customized and innovative awning and shade solutions since 1922. In 2021, BH Awning engaged with King Media for marketing services in preparation for the company’s centennial anniversary.
King conducted comprehensive primary and secondary research in 2021 that has served as the foundation for key messaging points, strategy and media placement. The resulting campaign was a huge success by any measure.
The 2022-23 campaign builds on this success and again treats viewers to a surprising, fun and engaging campaign for the awning company. Proving once again that B2B doesn’t have to be boring.
SELECT CAMPAIGN ELEMENTS:
100-YEAR
ANNIVERSARY LOGO
LOGO LOCKUP
2022 OUTDOOR
SOCIAL
SITE
ON-PREMISE MARKETING
2023 OUTDOOR
PR
Much like the work itself, the campaign results raised the roof:
- The Facebook ad campaign concluded on September 30, delivering impressive results. Its primary goal of driving website traffic was achieved as it reached an extensive audience of over 160,000 users and generated a notable 8,724 clicks to the website.
- The campaign quickly gained momentum through creative adjustments and optimizations. This effort elevated the average click-through rate (CTR) from 0.64% to an impressive 1.4%. In September, we witnessed an outstanding average CTR of 1.62%, doubling the home improvement industry benchmark of 0.7%.
- Most recently, an impressive 79.3% of the total traffic to BHawning.com in September was attributed to paid Facebook advertising. This remarkable figure underscores the effectiveness of our paid strategies in directing visitors to the website.
- When comparing year-over-year website traffic, BHawning.com experienced remarkable growth with a 66.4% increase in sessions and 66.2% more users compared to September 2022.
RESULTS HIGHLIGHTS:
