King Media

Kristine Buyers

Vice President

Kristine believes that great marketing starts with building a great relationship. Understanding a client’s needs and their audiences is the key to developing innovative strategies that drive success and elevate the brands we serve.

Professional Experience

Kristine believes the best marketing happens when strategy, creativity, and business goals work together seamlessly. With more than 20 years of experience leading integrated marketing and brand initiatives, she helps organizations grow through thoughtful strategy, collaborative leadership, and customer-focused execution.

Kristine brings to the agency a diverse background in marketing and communications leadership across B2B and B2C industries including consumer packaged goods, retail, food and beverage, healthcare, technology, professional services, and ecommerce. Throughout her career, she has built and led high-performing marketing teams, developed scalable marketing infrastructure, and driven measurable business growth through integrated go-to-market strategies, omnichannel campaigns, and brand positioning initiatives.

As VP of Marketing & Communications, Kristine leads strategic client relationships, oversees campaign development and execution, and partners closely with creative, digital, and media teams to deliver impactful marketing solutions. Her background in brand strategy, project leadership, analytics, and cross-functional collaboration allows her to guide clients through complex marketing initiatives while maintaining a strong focus on business goals and results.

 

My Michigan

Arcadia Bluffs represents my love for Lake Michigan’s amazing coastlines. It combines breathtaking natural beauty with a sense of peace and perspective that draws me back year after year. It’s a place that reminds me the importance of connection — to nature, to community, and to the things that matter most.

Outside of work, Kristine enjoys music, gardening, traveling with her family, learning new things, and snuggling with her two cats.