Mini Me's

The Michigan Gaming Control Board wanted to send a message to young people who participate in online betting—play it smart. 

Developed within our existing Don’t Regret the Bet campaign, the Mini Me’s spot
continues the campaign objective of countering the proliferation of pro-gambling advertising in our state. 

The goal of the spot was to speak directly to young people, reminding them to not get carried away by gambling. Concepted and produced over a period of nine months, the spot seamlessly blends hand-drawn animation with live action, resulting in an attention-getting spot that is successfully delivering our message.