Making a difference every day.
Right here in Michigan.

At King, we're honored to be a part of the MiDeal program, which allows us to do exactly what we love most—creating work that makes a positive impact on the communities right here in our beloved state.

Thank you for taking a moment to get to know us. Below you'll find more about our full range of capabilities. If you have any questions or want to get to know us even better, please reach out. We'd love to work with you.

We provide a full host of services to our State of Michigan clients. All with one goal in mind—moving the needle for you.

ADVERTISING

MARKETING

DIGITAL MEDIA

PUBLIC RELATIONS

For a complete list of our services, click here.

We're in this together.

We find the best way to do the best work is to really get to know our clients. We strive to understand the ins and outs of your marketing and PR challenges. What are the headwinds? What is the target audience thinking? How can research help us achieve your goals?

The more we understand, the more we can bring to the table. And the better the solutions we collectively end up with.

Reaching Michiganders with messages that matter.

Founded in 1999 by Coleen King, King Media is proudly 100% woman-owned and Pure Michigan. With an eagle-eye focus on supporting positive change in the communities we serve, King uses a proven combination of foundational research, targeted strategy, powerful messaging, compelling creative and flawless execution to get results. We take pride in immersing ourselves in every project, becoming a truly collaborative partner and committing to a shared vision.

That often means working alongside our State clients to educate, inform, shape perceptions, guide behaviors and otherwise create change on key issues that matter. As a boutique marketing agency, we truly do earn our stripes as a full-service provider. King’s comprehensive marketing, communications, public relations, digital and social media services have helped our clients share critical messages, educate stakeholders, establish a brand identity, garner community support and more.

We’ve done it all with research-based campaigns that have helped our clients enter new markets, attract new target audiences, elevate their brands, and share critical messages—by delivering the right message to the right audience at the right time.

Creating Change

King Media is committed to marketing that matters. We believe we can make positive impact right here at home. We have passion to create that change and our close-knit team is a collaborative engine of creative and strategic solutions aimed at helping to make Michigan a better place to live, work and play.

A Proud MiDeal Member

King Media is one of only five agencies pre-approved by the State of Michigan to provide marketing and communications services to any state department without delay or being required to submit a separate RFP. We value this as affirmation of the quality and value that King has consistently delivered to clients for 25 years.

We’re also an approved MiDEAL vendor, so working with us is especially effective and convenient for counties and municipalities. MiDeal allows participating Michigan cities, townships and counties to leverage our State contract, eliminating the time needed to process bids on their own.

Work that wins hearts and minds.

And awards.

For over two decades, we’ve been doing work that gets results for our clients. Successful campaigns that have won over 125 national and international awards since 2015—not bad for a little agency in Michigan.

Take a look at a few of the King campaigns that are making a difference in Michigan this year.

DON’T REGRET THE BET
MICHIGAN GAMING CONTROL BOARD

The legalization of casino gambling, online betting and sports betting in Michigan brought along with it an onslaught of pro-gambling advertising—a relentless barrage of ads encouraging Michiganders to bet. To combat that onslaught and educate the public about the potential dangers of gambling, the Michigan Gaming Control Board turned to King. We delivered an entertaining, highly visible campaign centered on a single idea—Don’t Regret the Bet.

BE THERE
MICHIGAN ASSOCIATION OF BROADCASTERS

The Michigan Association of Broadcasters (MAB) partnered with King to address the industry-wide talent shortage head-on by expanding its voice and reaching beyond its traditional recruitment base. The resulting Be There campaign is now live in markets across Michigan, revitalizing the identity of Michigan’s broadcast industry while boosting awareness about the surprising variety of exciting careers in broadcast media.

BRANDING & DESIGN
LIBRARY OF MICHIGAN

After six years of working with the Library of Michigan, our relationship continues to grow. Developing branding, marketing, educational resources and more, we’ve turned our clients at the Library into some of our biggest fans.

HELP IS HERE
GENESEE HEALTH SYSTEM

Genesee Health System is addressing the nation’s mental health crisis head-on by expanding its services and reaching beyond its traditional client base. To get the word out, GHS partnered with King to launch a two-year multi-media campaign. The campaign is in communities now, revitalizing the GHS brand identity, improving community awareness/education surrounding mental health, and attracting quality professionals to open positions at GHS.

GOOD JOBS FOR GOOD PEOPLE
MICHIGAN DEPARTMENT OF CORRECTIONS

Faced with over 800 open positions, the Michigan Department of Corrections desperately needed a recruitment campaign. But we knew the key to getting applicants wasn’t just getting the word out—we needed to raise the perception of a career at MDOC.

IT HAPPENS AT GHAPS
GRAND HAVEN AREA PUBLIC SCHOOLS

As we entered our sixth year with the district, our primary objectives included keeping the GHAPS brand strong, increasing student enrollment, attracting new school employee candidates, and laying the foundation for a successful future bond campaign.