We do that. And that. And that.
When you have a client list as diverse as we do, you really earn your stripes as a “full-service” ad agency. And when you’ve been doing it successfully for over two decades, you get pretty darn good at it all—from marketing and advertising to public relations, digital media and so much more.
Marketing
At King, we work with successful clients in nearly every industry. But they all have one thing in common: they want to move the needle. Our successful, award-winning marketing campaigns get the results our clients need to reach their goals. We use a variety of traditional and digital marketing tactics to maximize effectiveness and return on investment.
Enter a new market. Attract a new target audience. Elevate your brand. Pass a bond proposal. Change community perception. Share an important message. We’ve done it all with smart, research-based marketing campaigns. Let’s start a conversation about your goals.
RESEARCH & ANALYSIS
Focus Groups
Situational Analysis
Competitive Analysis
BRAND DEVELOPMENT
Brand Conception
Rebranding
Positioning
Identity Packages
Messaging
STRATEGIC PLANNING
Category Reviews
Brand Audits
Customer Profiling
CREATIVE DEVELOPMENT
Collateral
Graphic Design
Copywriting
Advertising
The key to successful advertising is delivering the right message to the right audience at the right time. At King, we take the time to do it right. That means getting to know our clients as people, not advertisers. We’re nice, remember?
The media market is continuously evolving – so our successful ad campaigns use established and emerging advertising tactics. Your target audiences are constantly connected, so we layer traditional and digital advertising for maximum impact. Each strategy, creative approach and media buy is built specifically for you by skilled professionals with years of national media buying experience. Ready to get to work with King?
MEDIA BUYING
Strategic Planning
Media Planning
Value Adds
DIGITAL ADVERTISING
PPC/SEO
Mobile
Social Media Advertising
Search Engine Marketing
CREATIVE DEVELOPMENT
Campaign Development
Graphic Design
Copywriting
TRADITIONAL ADVERTISING
Television
Radio
Outdoor
Exhibit/Trade Shows
Print/Direct Mail
Vehicle Graphics & Wraps
Public Relations
People are bombarded with thousands of messages every day. So how do you make your message stand out? Our award-winning public relations work garners regional, statewide and national earned media for our clients. We specialize in sharing messages that are heard above the noise. From new product launches and event marketing to crisis communication and thought leadership, our public relations strategies make in impact.
As a full-service agency, we understand how public relations fits into the bigger picture of marketing and advertising. We can help you craft a clear, concise public relations strategy that reaches your goals now and for years to come. Let’s talk about your story.
PUBLIC RELATIONS
Media Training
Earned Media
Strategic Planning
Press Releases
Press Relations
Crisis Communications
Communication Audits
EVENT MARKETING & PLANNING
Corporate Functions
Grand Openings
Corporate Anniversaries
Product Launches
Sampling
Outdoor
Exhibit/Trade Shows
Print/Direct Mail
Vehicle Graphics & Wraps
Digital Media
Social media. Display advertising. YouTube. Google Ads. SEO. PPC. The landscape of social and digital media is vast — and vastly changing. That’s why it’s so helpful to have a marketing partner who knows their way around the digital landscape.
Want to connect your social media efforts to measurable outcomes? There’s probably an app for that, but we’re better than an app. We have emerging professionals who live and breathe the latest social trends, plus established leaders who understand the complexities of multi-faceted digital campaigns. Plus awards. Lots and lots of digital campaign awards, for projects like these. Take a peek at our work, then shoot us a note.
WEBSITES
Planning, Design & Development
Hosting Services & Website Maintenance
Website Analytics Monitoring & Reporting
Mobile Applications
CMS Training
SOCIAL MEDIA
Strategy Development
Implementation Plans
Training
DIGITAL MARKETING STRATEGIES
Search Engine Optimization (SEO)
Keyword Generation
Search Engine Marketing (SEM)
Pay-Per-Click Advertising (PPC)
Display Advertising
EMAIL MARKETING
Newsletter Template Design & Development
Content Creation
E-campaign Strategy
Distribution & Reporting
—AGC of Michigan
