As Marketing Coordinator, Lauren works with clients to create marketing plans and campaigns that fit their specific needs. By staying on top of market trends, performing analytics, and constantly appraising the overall aesthetic value, Lauren manages accounts initiatives from creation to completion.

Lauren’s emphasis lies in brand management, consumer behavior, and project management. She works with entrepreneurs and start-up companies to develop comprehensive marketing and branding programs. Lauren continues to offer unique perspectives on the target market and their behavior and response towards marketing and advertising initiatives, and implements these considerations into each client’s campaign.

Since graduating from Michigan State University with a B.A. in marketing and a specialization in information technology management, Lauren has taken hold of her skills and hit the ground running. Her comprehensive IT background in combination with her detail-oriented flair for marketing has proven to be a unique asset for the King Media team.